The Whuffie Factor

The Whuffie Factor

Using the Power of Social Networks to Build your Business

Book - 2009
Average Rating:
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Publisher: Crown Business : New York, c2009
Edition: 1st ed
ISBN: 9780307409508
0307409503
Branch Call Number: 302.3 Hunt
Characteristics: viii, 312 p. ; 22 cm

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q
quintyy
Jan 28, 2017

Pretty good on the side of building customer loyalty and social capital.
But a bit dated on social media strategy. This book assumes you are a complete newbie with social media.

l
lostinabook
Aug 05, 2010

It's a great book for people interested in incorporating social media into their marketing mix. It gives some great examples as well as some practical tips.

In addition to this it also ties it back into the fundamental business how to's.

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