Brick by Brick

Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Book - 2013
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By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory
Publisher: New York : Crown Business, c2013
Edition: First edition
ISBN: 9780307951618
Branch Call Number: 338.7688 Robe
Characteristics: xii, 305 p., [8] p. of col. plates : ill. (some color) ; 24 cm
Additional Contributors: Breen, Bill


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