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DVD - 2013 | Spanish
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum

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e
empbee
Oct 19, 2017

Well done movie about the escalation of the No vote against the Pinochet regime. It includes a brief insight into the horror of the past 18 years of many Chileans.

k
kpelish
Mar 13, 2017

Well-done story about the power of messaging, before the idea of "viral" even existed, in the middle of a dictatorship. Docking it a star due to odd angles of filming sometimes that interfered with flow.

a
amoby
Jan 30, 2017

When film uses old stock real footage plus new film with retro filter its hard to tell whats real and whats produced. If the story is told in a factual manner its all good, if not you are changing or creating history. Still, an excellent story.

u
uncommonreader
Jul 14, 2015

A wonderful story about a wonderful victory.

e
EMP_0
Jan 09, 2015

Another country who had a dictator rule with an iron hand. The corruption was terrible, people were desperate, crimes committed, and a man's strategy to get him out of power.
In analyzing this movie, every man that has come into power hasn't helped because things continue to be the same.

n
Nursebob
Dec 31, 2014

In 1988, amidst growing international pressure for social and political reforms in his country, controversial Chilean dictator Augusto Pinochet was coerced into having a national referendum where citizens were asked to vote either “Yes” to keep him in power, or “No” to end his regime. Pablo Larrain’s gripping verité-style docudrama follows the the efforts of two hitherto neutral admen working for the same agency as they each launch a series of television commercials aimed at swaying voters; René working for the “No” campaign, his boss Lucho working for the “Yes” side. Looking as if it were actually recorded using old VHS equipment, and drawing upon a wealth of archival footage, No examines the role of mass media in not only creating popular opinion but in creating the truth itself whenever necessary. While Lucho tries to portray Pinochet as a benevolent grandfather who has saved the country from Marxism, René is churning out what one critic describes as “Coca-Cola commercials” full of rainbows and happy beautiful people. But beneath the jingles and pointed mud-slinging the reality of life under a dictatorship remains clearly visible as René’s fellow filmmakers are the target of police and military harassment. An interesting slice of contemporary history with a sly little coda to remind us that although they fought on opposite sides, René and Lucho are first and foremost in the business of selling stuff.

0
0cho
Dec 08, 2014

This is an excellent political movie, thoroughly enjoyed it. What an interesting bit of history.

Scaltro Nov 09, 2014

amazing and informative

Quimeras Jul 16, 2014

“No” demuestra el poder de los medios de comunicación para efectuar cambios en la política de un país. Me pareció fascinante ver cómo una campaña publicitaria logra transformar el “no”, una palabra que de por sí es negativa, en algo positivo.

b
beckythecat1
Jul 09, 2014

not the best film BUT a great documentary. will hold your interest if you have a cue about recent history. should be shown in high school history classes, , and discussed.

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