The "Organic" industry is a label scam & nothing more. I got this book hoping it'd be a genuine critique of the whole racket. Instead, it mostly focuses on the geographic origin of so-called organic foods. He does pick on fake-hippie corporations like Traitor Joe's & Whole Foods, which kept me reading. However, this is an anti-GMO book. He even cites Jeremy Seifert & "GMO OMG" as references. Seifert is a known scammer who used to pretend he could levitate. If you're afraid of GMOs, it's because you're uneducated. If you even read the 1st few pages of this book, you'll see the author is a gullible & emotional shopper, easily tricked by labels & slogans. This scientifically-illiterate "journalist" also works at U of Oregon, so he is totally entrenched in the culture of liberal woo, greenwashing, ecotourism, anti-science, & fake social justice. He goes off on tangents about the evils of Monsanto & other imagined fears. I will avoid his other books due to this one, as I plan my escape from this dangerously stupid country of suckers.

A mostly interesting read. Basically you have to trust the certifications and that they mostly work. Probably good to be skeptical about any processed foods. I am surprised that some one who has a doctorate in journalism would include so many asides that are subjective and not backed up with any facts or notes. This impacts the readability and credibility of this book. The author I thought could have shown some research on whether as far as nutrition went if organics is superior. Worth reading if you are interested in the subject.