Blink is a non-fiction book by Canadian author Malcolm Gladwell. In Blink Malcolm Gladwell analyzes split second decisions or snap judgements. He argues that in some cases, snap judgements can be more accurate than a decision that takes a long time in which we weigh all of our options. In contrast it also covers where these snap judgements can lead to mistakes. Gladwell shows these two sides by using an interesting and diverse collection of case studies. The one thing I felt this book lacked was a cohesive conclusion, in other words the evidence that is presented does not build to a particular argument. Despite this fact the case studies and the way they are presented is captivating. Overall I would give Blink four out of five stars as it’s stories are eye opening.
@Nessie of the Hamilton Public Library's Teen Review Board